No BS Marketing To The Affluent
|
No Holds Barred Kick Butt Take No Prisoners Guide To Getting Really Rich by Dan Kennedy.
"Follow the money!"
Here it is: no warm fuzzies -- just hard-core strategies from real world trenches....for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attact customers from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in touch times (selling to those least affected by recession) and to get rich in good times!
* Understand the explosive grown of the affluent customer population - where there is LESS competition and much MORE profit.
* Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalog, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf b ags, and over 50 other fascinating and diverse true-life examples.
* E-Factors: 10 surprising Emotional Buy Triggers that the affluent find irresistable.
* Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use.
* The Magic Language of "Membership": applied to any business for the affluent...from pizzashops and medical practices to retail stores and pet hotels.
Dan Kennedy is provative, irreverent and sarcastic -- but most important, he's effective. His unmatchable advice to entrepreneurs has earned him the moniker "Millionaire Maker." Every year, he and his network of consultants help more than a million business owners succeed!
Fascinating book which I enjoyed very, very much!
|
Posted by Joanna Robbins on 2008-12-24.
Category: Book Reviews
|
Stumble It!
